Bodog.com Lingerie Bowl III Scores Big With Fans, Sponsors and Media

Horizon Productions has beenflooded by emails and phone calls from fans, sponsors and media following thethird annual broadcast of the Bodog.com Lingerie Bowl on Super Bowl Sunday.The event that celebrates clash of football and entertainment once againcaptivated a halftime audience around the world with supermodels playingfull-contact tackle football, celebrities, former NFL greats, lingerie fashionshow, performances by Bodog Music stars and a fireworks finale that would havemade Uncle Sam proud.

The Bodog.com Lingerie Bowl has truly establisheditself as a fan favorite and media darling. In the week following the SuperBowl XL halftime alternative, fans have praised the broadcast while worldwidemedia from The Tonight Show to ESPN to BBC have provided coverage. "Thisseason's Bodog.com Lingerie Bowl really proved to be a break-through broadcastthat will be talked about for months to come," said Mitchell Mortaza Creator &Executive Producer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060209/LATH103 )

Super Bowl XL's halftime show in Detroit featured The Rolling Stonesdelivering a predictably censored set while the Bodog.com Lingerie Bowl IIIriveted fans. In the days since, the Bodog.com Lingerie Bowl III and not theStones has been the water-cooler talk around the country. The conversationshave been centered around everything from the first ever meeting of Amy Fisher& Joey Buttafuoco in almost 15 years for the opening coin-toss to William 'TheRefrigerator' Perry piling over models on his way to the goaline in his firsttouchdown score since Super Bowl XX to one of the greatest 80s rap/hip-hopcollaborations ever featuring Whodini, Biz Markie, Doug E Fresh, Slick Rickand Chubb Rock. If you missed one moment of the action, contact your local cable orsatellite provider for the Bodog.com Lingerie Bowl III replay schedule.

What the Media Are Saying:

Online Giant Bodog.com Doubles Super Bowl Business, Lingerie Bowl aStunning Success" -- Covers.com, Feb 7, 2006

Seahawks fans and the Rolling Stones might not have been able to get nosatisfaction at the Super Bowl on Sunday, but viewers of a rival pay-per-viewentertainment extravaganza were left satisfied no matter who they rooted for" -- Mainichi Daily News, Feb 6, 2006

When we tuned over to Pay-Per-View at halftime, the Lingerie Bowl reallydrew us in so much that we forgot to flip back to the Super Bowl for the startof the second half" -- The Fan, Feb 6, 2006

"Lingerie Bowl, The Game of Choice" -- The Advertiser, Australia Feb 7,2006
"Nothing XL About the Super Bowl" -- Grand Rapids Press, Feb 5, 2006

SOURCE Horizon Productions

Web Site: http://www.lingeriebowl.com/ http://www.Bodog.com

Photo Notes: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20060209/LATH103

AP Archive: http://photoarchive.ap.org

PRN Photo Desk,photodesk@prnewswire.com