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NFL Players Unite With Childhood Football Idols in PLAYERS INC's 'Helmets Off: Your Hero's Hero' on FSN

Helmets Off: Your Hero's Hero is the fifth of six monthly PLAYERS INC
television specials giving fans an inside look at life as an NFL player.

WASHINGTON, Nov. 2 /PRNewswire/ -- PLAYERS INC, the licensing and
marketing subsidiary of the NFL Players Association, is partnering with
Electronic Arts and Reebok to present "Helmets Off: Your Hero's Hero," the
fifth of six monthly television specials created and produced by PLAYERS INC.

Featuring eight of the NFL's biggest names, past and present, the half-hour
show will air on FSN throughout the month of November.

This month's installment unites for the first time ever current NFL stars
with their childhood NFL heroes. Meetings include: Chad Johnson (Cincinnati
Bengals) and Mark Duper (Miami Dolphins); LaDainian Tomlinson (San Diego
Chargers) and Barry Sanders (Detroit Lions); Deuce McAllister (New Orleans
Saints) and Roger Craig (San Francisco 49ers, Los Angeles Raiders, Minnesota
Vikings); and Bertrand Berry (Arizona Cardinals) and David "Deacon" Jones (Los
Angeles Rams, San Diego Chargers, Washington Redskins). The Helmets Off
cameras were there to capture the moment as the players exchanged personal
stories and views on the game.

Bengals wide receiver Chad Johnson, a native of Miami Beach, grew up
admiring the skills of former Dolphins receiver Mark Duper. The two players
caught up with each other in Ft. Lauderdale, Fla. when Johnson was in town for
the NFL Quarterback Challenge and Duper was participating in a golf
tournament.

Chargers running back LaDainian Tomlinson got to know his childhood hero,
former Lions running back Barry Sanders, over a round of golf at the Four
Seasons Aviara Golf Course in Carlsbad, Calif. The pair grabbed their clubs
and discussed everything from Barry's days in a Lions uniform to their
individual workout regimens.

Before Hurricane Katrina devastated the Gulf Coast, Saints running back
Deuce McAllister spent a day fishing with his hero, 49ers great Roger Craig,
off the coast of New Orleans. When the fish weren't biting, the two conversed
about what it takes to be a successful running back in the NFL.

Cardinals defensive end Bertrand Berry welcomed his childhood hero, Hall
of Famer Deacon Jones, to his home in Arizona. While playing billiards, the
two chatted about various topics including Deacon's role as the original
quarterback sack specialist and his playing days in the NFL.

Visit http://www.nflplayers.com/ for local listing air dates and times.

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the for-profit licensing and marketing
subsidiary of the NFL Players Association. Representing more than 1,800
active and 3,500 retired NFL players, PLAYERS INC "takes the helmets off" the
players and markets them as personalities as well as professional athletes.

PLAYERS INC activities include retail licensing, corporate sponsorships,
special events, radio and television projects, publishing and other
promotional programs. PLAYERS INC schedules more than 3,500 NFL player
appearances each year. For more information, please visit http://www.nflplayers.com/.
(Regional broadcast schedules follow)

Network - Date - Time - Zone - L,D,R - Subscribers (mil)
FSN ARIZONA Sat - 11/05/2005 03:00 PM Mountain-Arizona Delay 1,857
FSN BAY AREA Sat - 11/05/2005 03:00 PM Pacific Delay 4,177
FSN CHICAGO Sat - 11/12/2005 12:30 PM Central Delay 1,500
FSN DETROIT Sat - 11/05/2005 05:00 PM Eastern Delay 3,610
FSN DETROIT Mon - 11/07/2005 02:00 PM Eastern Repeat 3,610
FSN DETROIT Sat - 11/12/2005 05:00 PM Eastern Repeat 3,610
FSN DETROIT Sun - 11/13/2005 08:30 AM Eastern Repeat 3,610
FSN FLORIDA Sat - 11/05/2005 12:00 PM Eastern Delay 4,922
FSN MIDWEST Sat - 11/05/2005 04:30 PM Central Delay 4,298
FSN MIDWEST Sun - 11/13/2005 06:30 AM Central Repeat 4,298
FSN MIDWEST (Non-Blues) Wed - 11/23/2005 12:00 PM Central Repeat 1,439
FSN NEW ENGLAND Sat - 11/05/2005 06:00 PM Eastern Delay 4,424
FSN NEW YORK Sat - 11/05/2005 05:00 PM Eastern Delay 6,247
FSN NEW YORK Sat - 11/12/2005 03:30 PM Eastern Repeat 6,247
FSN NORTH (Minnesota) Sat - 11/05/2005 05:00 PM Central Delay 2,206
FSN NORTH (Minnesota) Sat - 11/19/2005 07:00 PM Central Repeat 2,206
FSN NORTH (Wisconsin) Sat - 11/12/2005 06:00 PM Central Repeat 1,584
FSN NORTHWEST Sat - 11/05/2005 02:00 PM Pacific Delay 3,438
FSN NORTHWEST Sat - 11/26/2005 06:30 PM Pacific Repeat 3,438
FSN OHIO Sat - 11/05/2005 01:00 PM Eastern Delay 4,909
FSN OHIO Sat - 11/12/2005 12:00 PM Eastern Repeat 4,909
FSN OHIO Sat - 11/12/2005 01:45 AM (JIP) Eastern Repeat 4,909
FSN OHIO (Non-Cavaliers) Wed - 11/23/2005 01:00 PM Eastern Repeat 990
FSN PITTSBURGH Sat - 11/05/2005 05:00 PM Eastern Delay 3,005
FSN PITTSBURGH Fri - 11/25/2005 02:30 PM Eastern Repeat 3,005
FSN PITTSBURGH Sun - 11/27/2005 02:30 AM Eastern Repeat 3,005
FSN ROCKY MOUNTAIN Sat - 11/05/2005 03:00 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Sat - 11/12/2005 02:00 PM Mountain Repeat 2,797
FSN SOUTH Wed - 11/09/2005 02:30 PM Eastern Repeat 10,634
FSN SOUTH Mon - 11/14/2005 01:00 PM Eastern Repeat 10,634
FSN SOUTH Fri - 11/18/2005 12:30 PM Eastern Repeat 10,634
FSN SOUTH Thu - 11/24/2005 06:00 PM Eastern Repeat 10,634
FSN SOUTH Fri - 11/25/2005 01:30 PM Eastern Repeat 10,634
FSN SOUTH Mon - 11/28/2005 12:00 PM Eastern Repeat 10,634
FSN SOUTH (ACC Football) Sat - 11/05/2005 03:30 PM Eastern Delay 2,500
FSN SOUTH (Non-Grizzlies) Wed - 11/16/2005 11:00 PM Eastern Repeat 9,001
FSN SOUTH (Non-Grizzlies) Wed - 11/30/2005 08:00 PM Eastern Repeat 9,001
FSN SOUTHWEST Mon - 11/07/2005 02:30 PM Central Delay 7,992
FSN SOUTHWEST (AR & LA) Thu - 11/24/2005 05:00 PM Repeat 1,682 Central
FSN WEST Wed - 11/09/2005 04:00 PM Pacific Repeat 6,552
FSN WEST Sat - 11/12/2005 03:00 PM Pacific Repeat 6,552
FSN WEST Sat - 11/19/2005 06:00 PM Pacific Repeat 6,552
COMCAST MID ATLANTIC Sun - 11/06/2005 10:30 AM Eastern Delay 5,186
COMCAST MID ATLANTIC Sun - 11/25/2005 07:30 PM Eastern Repeat 5,186
COMCAST MID ATLANTIC Sat - 11/26/2005 04:00 PM Eastern Repeat 5,186
COMCAST PHILADELPHIA Sat - 11/05/2005 11:00 PM Eastern Delay 3,127
COMCAST PHILADELPHIA Sun - 11/06/2005 07:00 PM Eastern Repeat 3,127
COMCAST PHILADELPHIA Thu - 11/10/2005 04:00 PM Eastern Repeat 3,127
Live Total* 0; Delay Total* 72,747; First Air Total 72,747; Report Total
72,747

* Repeat airings are included in this report, but not in the subscriber
count totals
SOURCE PLAYERS INCWeb Site: http://www.nflplayers.com/

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